Let’s get this out of the way. Web analytics is not the software program that powers the data collection. Web analytics is people. People like our own maestro, Juha, who collect, analyze and interpret the data. And people like our clients, who make decisions and act on what is learned.

With Google revolutionizing search and e-mail (and storage), it comes as no surprise that when they throw their hat into the Telco ring, they'd do it right. It looks like they just gave the telephone industry a big shake.

Is your b2b Home page sticky? Does it have the search-satisfying glue of relevancy that confirms your prospect’s search and saves you from the click-of-death?

You’ve done everything right to get your prospect to your web page, but have you anticipated how they will read it? Your web site is not a book. Nobody starts at page one and reads every word.

Yesterday, my daughter was 34. Tomorrow, my son will be 36. We don’t make a big deal of birthdays any more, but, as I imagine most parents do, I always find myself flipping through mental albums of my adult kids as children.

We’ve learned a lot of lessons about content management systems over the past few years—some of them painful.

The following is an overview of 12 basic steps to take in building your site. The size of your business and the nature/size of your target audience are immaterial. These provisions hold true, regardless.

In much the same way that President Bush was Google Bombed, President Obama has also been Google Bombed.

Last week I explained why landing pages for PPC have such great potential for generating leads and sales. Today, I’ll use graphics to show how you can get ads and landing pages working in sync.

There's been an amazing assortment of news in the media and some interesting articles from around the blogsphere over the past several days....