Tuning ads to landing page offers - a case study
2009/1/23 | Juha Jokitalo
Last week I explained why landing pages for PPC have such great potential for generating leads and sales. Today, I’ll use graphics to show how you can get ads and landing pages working in sync.
Landing page types and why they work
2009/1/15 | Juha Jokitalo
Depending on personal experience or background, people often have different concepts in mind when it comes to landing pages. I have seen many different types of landing pages used by clients, and thought I’d try to clarify the differences between them. They typically fall into one of three categories:
