General Assumptions
The number of visits your site gets per month.
Monthly Traffic Volume:
Number of Conversion Actions (Leads/Form-fills/Purchases) per one hundred visitors.
Traffic
Conversion Rate
:
%
The new estimated site conversion rate, after optimizing Conversion funnel, Calls-to-Action, Usability, Forms etc.
New
Conversion Rate
:
%
Estimated value to your business per conversion (Leads/Form-fills/Purchases.)
Avg.
Conversion Value
:
$
The cost varies by service level and account complexity. A simple site conversion review could run as low as $1,500.
Conv Optimization
Cost
:
$
Scenario Results
Number of new annual leads generated by PPC.
New Leads/Year
1,200
Estimated cost per new lead, based on new site Conversion Rate, and estimated optimization fees.
Cost Per Lead
(First Year Only)
$
13
Net additional return from site based on inputs
Additional
Return
$
1,185,000