Let’s get this out of the way. Web analytics is not the software program that powers the data collection. Web analytics is people. People like our own maestro, Juha, who collect, analyze and interpret the data. And people like our clients, who make decisions and act on what is learned.

With people “ripping” CDs and converting them into smaller, lower quality, more portable MP3 digital format, how do you measure music sales in today’s environment of free downloading?