The following is an overview of 12 basic steps to take in building your site. The size of your business and the nature/size of your target audience are immaterial. These provisions hold true, regardless.

I’d love to believe that this rant would draw a great, resounding ”Duh!” from the entire website design/build community… but then I’d have to have myself committed for delusional behavior. The evidence is overwhelmingly otherwise. Content may be king, but bassackward site building still rules.