http://www.siteposition.caSitePosition Newshttp://www.siteposition.ca/blog/2009/03/12/google-voice <p> With Google revolutionizing search and e-mail (and storage), it comes as no surprise that when they throw their hat into the Telco ring, they'd do it right. It looks like they just gave the telephone industry a big shake. </p>http://www.siteposition.ca/blog/2009/03/12/web-analytics-whats-that-all-about <p> Let’s get this out of the way. Web analytics is <b>not the software program</b> that powers the data collection. Web analytics is people. People like our own maestro, Juha, who collect, analyze and interpret the data. And people like our clients, who make decisions and act on what is learned. </p>http://www.siteposition.ca/blog/2009/03/03/home-sweet-home-page-or-is-it <p> <b>Is your b2b Home page sticky?</b> Does it have the search-satisfying glue of relevancy that confirms your prospect’s search and saves you from the click-of-death? </p>http://www.siteposition.ca/blog/2009/02/24/scoring-with-scan-readers <p> You’ve done everything right to get your prospect to your web page, but have you anticipated how they will read it? Your web site is not a book. Nobody starts at page one and reads every word. </p>http://www.siteposition.ca/blog/2009/02/13/the-more-things-change <p> Yesterday, my daughter was 34. Tomorrow, my son will be 36. We don’t make a big deal of birthdays any more, but, as I imagine most parents do, I always find myself flipping through mental albums of my adult kids as children. </p>http://www.siteposition.ca/blog/2009/01/27/content-management-systems <p> We’ve learned a lot of lessons about content management systems over the past few years—some of them painful. </p> http://www.siteposition.ca/blog/2009/01/23/obama-google-bombed <p> In much the same way that President Bush was Google Bombed, President Obama has also been Google Bombed. </p> http://www.siteposition.ca/blog/2009/01/23/tuning-ads-to-landing-page-offers <p> Last week I explained <a href="/blog/landing-page-types" target="_self">why landing pages for PPC have such great potential for generating leads and sales</a>. Today, I’ll use graphics to show how you can get ads and landing pages working in sync. </p>http://www.siteposition.ca/blog/2009/01/22/special-week-for-the-world <p> There's been an amazing assortment of news in the media and some interesting articles from around the blogsphere over the past several days.... </p> http://www.siteposition.ca/blog/2009/01/21/measuring-music-sales-in-a-new-economy <p> With people “ripping” CDs and converting them into smaller, lower quality, more portable MP3 digital format, how do you measure music sales in today’s environment of free downloading? </p>http://www.siteposition.ca/blog/2009/01/20/readability-grey-text <p> I was doing a little online sleuthing this morning for a client in the technology consulting business, and I ran into—make that, stepped in—a pet peeve on four of seven websites. Grey text! Hundreds of pages needing a good soak in Grecian Formula. </p>http://www.siteposition.ca/blog/2009/01/15/landing-page-types <p> Depending on personal experience or background, people often have different concepts in mind when it comes to landing pages. I have seen many different types of landing pages used by clients, and thought I’d try to clarify the differences between them. They typically fall into one of three categories: </p>http://www.siteposition.ca/blog/2009/01/14/drink-decaffeinated-coffee-write-decappinated-copy <p> “Why did you cap those words? You’re not writing German!” Seems like all the good copywriting lessons came early, in my far-off apprenticeship writing in a catalog house. </p> http://www.siteposition.ca/blog/2009/01/03/positive-thinking-for-2009 <p> A few seconds into 2009, with Auld Lang Syne going strong, I’m sure I was far from alone in wondering just how “Happy” this New Year would be for many people. </p> http://www.siteposition.ca/blog/2008/12/17/who-is-your-website <p> Your website is your trusted employee, working 24/7/365 to greet, guide, inform, persuade and convert your prospects and customers from around the world. What company persona does the site present to your visitors? Who meets them at your online door? </p>http://www.siteposition.ca/blog/2009/10/15/use-only-words-that-matter <p> Back in the day, ad agencies in our town sent rookies to learn their chops at one of the big catalog houses. That’s where my first copy chief gave me the best advice that any writer, in any medium, could ever have: “Use only words that matter!” </p>http://www.siteposition.ca/blog/2008/08/25/blog-architecture-all-wrong <p> Well, we've started late to this blogging game. We felt that a lot of what we are wanting to say has already been said. It also seems that, while blogs are great sources of good, relevant content, a lot of it has been done before. I don't need any more "Top 10 ways to get ranked in (Search engine: fill in the blank)!" </p>http://www.siteposition.ca/blog/2008/12/20/content-drives-design <p> I’d love to believe that this rant would draw a great, resounding ”Duh!” from the entire website design/build community… but then I’d have to have myself committed for delusional behavior. The evidence is overwhelmingly otherwise. Content may be king, but bassackward site building still rules. </p>http://www.siteposition.ca/blog/2009/01/27/12-fundamentals-of-building-a-high-performance-website <p> The following is an overview of 12 basic steps to take in building your site. The size of your business and the nature/size of your target audience are immaterial. These provisions hold true, regardless. </p>