Is this your challenge?
Make the most of the opportunity
with a custom-fit PPC solution.
What is Google Quality Score?
The word according to Google™
"Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It is calculated using a variety of factors, and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position." Google AdWords Help
How does Quality Score influence my campaigns?
Google uses Quality Score to help ensure that searchers on Google and the Google Network see only the most relevant ads. By displaying results with ads and search queries as closely matched as possible, Google AdWords works to best effect for searchers, advertisers, publishers, and Google itself.
- Quality Score influences your ads' positions, your keyword cost-per-clicks (CPCs), and the estimating of first page bids that appear in your account.
- Each time a keyword in your ad matches a user’s Google query, a Quality Score is generated. Ads with keywords closely matched with your site’s landing pages are viewed as more relevant, and earn higher positions and lower cost-per-clicks (CPCs).
Quality Score for Google and the Search Network
Google's search network and their formulae for Quality Score are continually being refined; however, the core elements are constants:
- Historical CTR of the keyword and the matched Google ad
- Historical CTR of all keywords and ads in your account
- Historical CTR of an ad group’s display URLs
- Landing page quality and relevance
- Keyword relevance to the ads in its ad group
- Keyword and ad relevance to the search query
- Account history in the geo-region where ad will be displayed
- Other miscellaneous relevance factors
Quality Score for the Content Network
Quality Score to determine a contextually targeted ad's eligibility for display on a particular content site, as well ad position on that site, is calculated from the following factors:
- How well the ad has performed on this and other sites
- How relevant your ad group’s keywords and ads are to the site
- The quality of your landing page
- Other miscellaneous relevance factors
The Quality Score used to determine if a placement-targeted ad appears on a particular site depends on the campaign's bidding option.
- With cost-per-thousand-impressions (CPM) bidding, the quality of your landing page determines your Quality Score.
- With cost-per-click (CPC) bidding, the quality of the corresponding landing page, as well as previous CTR of the ad (on this and other similar sites), determine Quality Score.
Discuss your Quality Score with Google-certified experts
Call us today, toll-free, at 1.866.401.6852 (Canada & US) 9-5 EST, or send us a quick request for contact. We will respond promptly.
