Paid search campaign re-optimization

Unlock the unused ROI potential

in your existing paid search assets

Campaign re-optimization creates immediate uplift
No other action you can take will produce results in as little time. Your revitalized campaign will be evaluated and “scored” on first exposure to the engines.

Get the most from what you’ve got
The most cost-effective, ROI-positive step you can take is to refine your campaign to achieve high search relevance with the major engines—and, mission-critical, earn a high Quality Score for your Google AdWords.

What you get
Our PPC-certified team will fine-tune your campaign to hit the ground running—earning early search engine approval, higher ad positioning and lower cost-per-click. Our service includes:

• Benchmark and analyze your campaign
• Work with you to create campaign strategy and to review and extend keyword themes
• Create new optimized Google AdWords campaigns, ad groups and ads
• Harmonize AdWords campaigns with Yahoo! and MSN
• Create bid-management strategy
• Update or create landing page strategy
• Design/build landing pages
• A/B or multivariate testing of ads and landing pages

We are accountable for our work
For 3 months following the launch of your re-optimized campaign, our team will provide daily hands-on management, including bid management, testing and tuning ads and landing pages, and providing you with regular scheduled reports and commentary.

At the end of three months, we deliver and discuss an in-depth report of performance and refinements to date. We can then guide a turn-key handover to your in-house team or, should you prefer, we can continue to provide expert-level campaign management, typically as a SiteMomentum™ continuous improvement program.

Talk to us about the potential uplift for your campaign
Call us now toll-free at 1.866.401.6852 (Canada & US) 9-5 EST, or send us a quick request for contact. We will respond promptly.