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- Website is just not working
- Not utilizing site's potential
- Not ranking on the engines
- New domain, no reputation
- Need link building strategy
- Need to optimize for CMS
- Make case for SEO budget
- No time to manage SEO
- Need reliable benchmarks
- Planning a new website
- Have to start SEO from scratch
Recent posts from our blog:
Heads up! Intent-based search is coming.
Will your SEO be ready for the change?
Intent based search will put an end to “ranking”
This is the near-future of search and SEO
The familiar search results and rankings will be history. Every user will see different results—depending on who they are, where they live, and how Google reads the intent of their search and matches it to relevant content, videos, maps, blogs or news feeds. This is intent-based search. It’s not here yet but it will be soon, and it will remove ranking as a key indicator of SEO performance.
How will this change what you—and we—do?
SEO will be a lot more sophisticated and far more challenging. The focus of intent-based search will be squarely on your target searcher, as Google and other major engines continue refining the quality and relevance of their search results.
Instead of optimizing for the algorithms of a particular search engine, and working to rank for "trophy" key phrases, the new SEO will gain search engine approval by optimizing across searchers' behavioral patterns.
The search engines have hundreds of parameters for relevance and quality—including the functionality and user-friendliness of your site. Meeting the parameters and achieving high performance in intent-based search will require strong prospect-persona modeling, actionable study of Web analytics and measurement, and on-going testing and tuning.
Preparing for the next generation of natural search
It's really about embracing the shift to data-based, results-driven web marketing—learning from visitors via web analytics, understanding how Google and the major engines now assess and deliver search-query results, and continually testing and tuning for the golden click and conversion.
It's not too soon to start
Change is already with us on the major engines. Early adapters will reap the benefits. Talk to an expert about the changing natural search arena or call us today, toll-free, at 1.866.401.6852 (Canada & US) 9-5 EST. We will respond promptly.
