Website copywriting… writing it right drives conversion.

Writing it right... drives conversion

Visitors click to your site to get the word on your business, services and products. They want fat-free, reader-friendly information. You want to deliver it with persuasive prose. Strong SEO strategies deliver high traffic volume… but the conversion will always come down to the written …

SEO Myths Exposed

SEO Myths Exposed

What you think you know can hurt your on-line marketing ROI as much or more than what you don’t know. So let’s separate fact from fiction. Taking a stand for ethical practices Our industry was damaged in its infancy by unethical, incompetent and misguided providers. …

Help! My PPC not producing

"My PPC campaign's not producing!"

“My PPC campaign’s not producing!” Higher PPC costs… lower ROI. Is it just me? Our click traffic is ‘way down My ads aren’t showing like they used to I’ve got to get more out of my paid search budget The heat is on! How do …

PPC Challenge: Need a new PPC Campaign

Time for a new PPC management provider?

“We need a new paid search campaign.” We need it, but nobody here can build it New company… need to make a fast start We’re not great at writing Google AdWords I’ve been told we have to have landing pages We can’t afford to get …

Not utilizing your website’s potential

We’re not tapping our site’s full potential

“We’re not tapping our site’s full potential” Is your organization looking at natural search as an opportunity? Is the potential of your digital content assets under-utilized? Do you have deep Website content that is hidden from Google? Was previous SEO only skin deep… or left …

Not ranking on the engines

SEO Audit for Business

“Our phone number is the only thing we rank for!” We used to rank… now we don’t! What happened? Maybe our IT guy’s not as good at SEO as we thought Did our big site redesign trash our SEO visibility? Expert SEO is the surefire …

12 fundamentals of building a high-performance website

12 fundamentals of building a high-performance website

The following is an overview of 12 necessary steps to take in building your site. The size of your business and the nature/size of your target audience are irrelevant. These provisions hold true, regardless. 1. Plan from the visitor back, not forward from your business …

No time to manage SEO

No time for SEO

“I haven’t the time to manage our SEO.” We don’t have the in-house resources We can’t keep up with search engine changes I don’t want to lose the gains we’ve made How you can lose your hard-won rankings Your high rank challenges competitors to knock …

Making the case for an SEO budget

Making the case for SEO

“SEO can’t get respect in my organization” “How do I ‘sell the value of SEO’ to internal stakeholders” We’ll help you make your case for SEO If your organization hasn’t yet realized that natural search is an ROI goldmine, you are far from alone among …

I need to optimize my CMS

CMS Optimization Services

“I think CMS killed my SEO!” “We bought an “off the shelf” CMS. Our rankings nosedived.” “I bought a search engine friendly CMS—why am I not ranking?” “How do we make our CMS work with the search engines?” We tame uncooperative content management systems Your …